The client is a professional event organizer based in the Daytona area, known for crafting homemade burgers entirely from scratch. His burgers gained such popularity among friends and neighbors that he decided to launch his own homemade burger venture. We were tasked with creating a full-fledged branding strategy for his new business, incorporating his passion for rock music into the brand identity. The menu perfectly reflected his artisan approach to burgers and his deep love for rock music.

With the new branding in place, the venture quickly captured attention through organic marketing efforts. It rapidly gained popularity within the community, achieving widespread recognition without the need for additional paid campaigns